Question 1

Harley-Davidson's famous logo is emblazoned on products such as boots,eyewear,gloves,purses,lighters,and watches,and the motorcycle maker receives more than $200 million annually from fees it receives.This is an example of a ________ brand.

Accepted Answer

A)  national
B)  licensed
C)  generic
D)  private
E)  value-addedF) A) and E)
G) A) and B)

Question 2

The part of the marketing mix concerned with getting products from producers to consumers is called

Accepted Answer

A)  place.
B)  logistics.
C)  product.
D)  channels of distribution.
E)  shipping.F) A) and D)
G) All of the above

Question 3

Brilliant Solutions applies LED technology to create specialized lighting systems for cellphone towers,drilling rigs,airport runways,and other specialized uses.It sells to businesses that are willing to pay for superior products that are durable,so their lighting systems remain safe,endure harsh conditions,and last for years.All of Brilliant Solutions' products are packaged in boxes prominently displaying the Brilliant Solutions brand.Why would this brand be valuable to the company?

Accepted Answer

A)  It signals the high quality of the product and helps customers remember it.
B)  It helps customers classify the products correctly.
C)  It is a product feature that contributes to the value package.
D)  It allows Brilliant Solutions to present the products as capital items.
E)  It enables Brilliant Solutions to extend its product lines.F) D) and E)
G) A) and E)

Question 4

Which of the following is a group of people who have similar wants and needs and can be expected to show interest in the same products?

Accepted Answer

A)  Purchaser pocket
B)  Target segment
C)  Buyer segment
D)  Shopper cluster
E)  Target marketF) B) and D)
G) B) and E)

Question 5

________ must support the firm's operating costs,administrative costs,research costs,and marketing costs such as advertising and sales salaries.

Accepted Answer

A)  Product differentiation
B)  Price
C)  Product
D)  Place
E)  PromotionF) B) and E)
G) D) and E)

Question 6

The process of fixing,adapting,and communicating the nature of a product to appeal to the selected target market is called product placement.

Accepted Answer

A) True 
 B)False

Question 7

Milk,newspapers,bread,and batteries are examples of ________ goods.

Accepted Answer

A)  specialty
B)  shopping
C)  convenience
D)  coincidental
E)  impulseF) A) and E)
G) A) and D)

Question 8

What is a target market?

Accepted Answer

A target market is a group of ...

Question 9

How does a product mix differ from a product line?

Accepted Answer

A product mix is the group of products t...

Question 10

________ is the most highly visible component of the marketing mix.

Accepted Answer

A)  Promotion
B)  Place
C)  Profit
D)  Product
E)  PriceF) C) and D)
G) All of the above A

Question 11

Multicultural marketing is part of market segmentation by

Accepted Answer

A)  psychographics.
B)  demographics.
C)  geography.
D)  product use.
E)  attitudes.F) B) and E)
G) C) and E)

Question 12

What is a value package?

Accepted Answer

The bundle of attributes which...

Question 13

Which of the following is correct regarding the product mix and product line concepts?

Accepted Answer

A)  A product line is broader than a product mix.
B)  The product mix refers to the group of products a company has available for sale.
C)  The product line concept applies to physical products,while the product mix concept applies only to services.
D)  A product line focuses on convenience goods,while a product mix focuses on shopping goods.
E)  A product line is almost always more expensive than a product mix.F) C) and E)
G) B) and E)

Question 14

Which of the following is a group of products that are closely related because they function in a similar manner or are sold to the same customer group who will use them in similar ways?

Accepted Answer

A)  Product mix
B)  Product cousins
C)  Demographic products
D)  Segmented products
E)  Product lineF) A) and C)
G) A) and B)

Question 15

Which of the following is a detailed strategy for focusing marketing efforts on consumers' needs and wants?

Accepted Answer

A)  Customer plan
B)  Promotion plan
C)  Marketing plan
D)  Sales plan
E)  Advertising planF) A) and E)
G) All of the above

Question 16

The information that Statistics Canada provides on the Canadian economy is an example of

Accepted Answer

A)  secondary data.
B)  statistical variance analysis.
C)  primary data.
D)  a demographic variable.
E)  product research.F) A) and C)
G) C) and D)

Question 17

Life products (Shoppers Drug Mart) ,and President's Choice (Loblaws) are all examples of ________ brands.

Accepted Answer

A)  national
B)  licensed
C)  generic
D)  private
E)  value-addedF) B) and D)
G) B) and C)

Question 18

An organizational market consisting of intermediaries that buy and resell finished goods is known as the industrial market.

Accepted Answer

A) True 
 B)False  False

Question 19

In Germany,a McDonald's meal includes beer.This is an example of product extension.

Accepted Answer

A) True 
 B)False  False

Question 20

________ are particularly important to marketers because marketers can,through marketing efforts,sway consumers' likes and dislikes.

Accepted Answer

A)  Demographics
B)  Geographics
C)  Marital status and age
D)  Psychographics
E)  Product usesF) A) and B)
G) A) and C)

Exam 12: Understanding Marketing Principles and Developing Products

Harley-Davidson's famous logo is emblazoned on products such as boots,eyewear,gloves,purses,lighters,and watches,and the motorcycle maker receives more than $200 million annually from fees it receives.This is an example of a ________ brand.

Correct Answer
verified

The part of the marketing mix concerned with getting products from producers to consumers is called

Correct Answer
verified

Correct Answer
verified

Which of the following is a group of people who have similar wants and needs and can be expected to show interest in the same products?

Correct Answer
verified

________ must support the firm's operating costs,administrative costs,research costs,and marketing costs such as advertising and sales salaries.

Correct Answer
verified

The process of fixing,adapting,and communicating the nature of a product to appeal to the selected target market is called product placement.

Correct Answer
verified

Milk,newspapers,bread,and batteries are examples of ________ goods.

Correct Answer
verified

What is a target market?

Correct Answer
verified
A target market is a group of ...
View Answer

How does a product mix differ from a product line?

Correct Answer
verified
A product mix is the group of products t...
View Answer

________ is the most highly visible component of the marketing mix.

Correct Answer
verified
A

Multicultural marketing is part of market segmentation by

Correct Answer
verified

What is a value package?

Correct Answer
verified
The bundle of attributes which...
View Answer

Which of the following is correct regarding the product mix and product line concepts?

Correct Answer
verified

Which of the following is a group of products that are closely related because they function in a similar manner or are sold to the same customer group who will use them in similar ways?

Correct Answer
verified

Which of the following is a detailed strategy for focusing marketing efforts on consumers' needs and wants?

Correct Answer
verified

The information that Statistics Canada provides on the Canadian economy is an example of

Correct Answer
verified

Life products (Shoppers Drug Mart) ,and President's Choice (Loblaws) are all examples of ________ brands.

Correct Answer
verified

An organizational market consisting of intermediaries that buy and resell finished goods is known as the industrial market.

Correct Answer
verified
False

In Germany,a McDonald's meal includes beer.This is an example of product extension.

Correct Answer
verified
False

________ are particularly important to marketers because marketers can,through marketing efforts,sway consumers' likes and dislikes.

Correct Answer
verified

Exam 12: Understanding Marketing Principles and Developing Products

Harley-Davidson's famous logo is emblazoned on products such as boots,eyewear,gloves,purses,lighters,and watches,and the motorcycle maker receives more than $200 million annually from fees it receives.This is an example of a ________ brand.

Correct AnswerverifiedShow Answer

The part of the marketing mix concerned with getting products from producers to consumers is called

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is a group of people who have similar wants and needs and can be expected to show interest in the same products?

Correct AnswerverifiedShow Answer

________ must support the firm's operating costs,administrative costs,research costs,and marketing costs such as advertising and sales salaries.

Correct AnswerverifiedShow Answer

The process of fixing,adapting,and communicating the nature of a product to appeal to the selected target market is called product placement.

Correct AnswerverifiedShow Answer

Milk,newspapers,bread,and batteries are examples of ________ goods.

Correct AnswerverifiedShow Answer

What is a target market?

Correct AnswerverifiedA target market is a group of ...View AnswerShow Answer

How does a product mix differ from a product line?

Correct AnswerverifiedA product mix is the group of products t...View AnswerShow Answer

________ is the most highly visible component of the marketing mix.

Correct AnswerverifiedA

Multicultural marketing is part of market segmentation by

Correct AnswerverifiedShow Answer

What is a value package?

Correct AnswerverifiedThe bundle of attributes which...View AnswerShow Answer

Which of the following is correct regarding the product mix and product line concepts?

Correct AnswerverifiedShow Answer

Which of the following is a group of products that are closely related because they function in a similar manner or are sold to the same customer group who will use them in similar ways?

Correct AnswerverifiedShow Answer

Which of the following is a detailed strategy for focusing marketing efforts on consumers' needs and wants?

Correct AnswerverifiedShow Answer

The information that Statistics Canada provides on the Canadian economy is an example of

Correct AnswerverifiedShow Answer

Life products (Shoppers Drug Mart) ,and President's Choice (Loblaws) are all examples of ________ brands.

Correct AnswerverifiedShow Answer

An organizational market consisting of intermediaries that buy and resell finished goods is known as the industrial market.

Correct AnswerverifiedFalse

In Germany,a McDonald's meal includes beer.This is an example of product extension.

Correct AnswerverifiedFalse

________ are particularly important to marketers because marketers can,through marketing efforts,sway consumers' likes and dislikes.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A target market is a group of ...
View Answer

Correct Answer
verified
A product mix is the group of products t...
View Answer

Correct Answer
verified
A

Correct Answer
verified

Correct Answer
verified
The bundle of attributes which...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
False

Correct Answer
verified
False

Correct Answer
verified