Question 1

Which of the following is NOT a pattern in line conversion?

Accepted Answer

A)  mezzotint
B)  wavy line
C)  straight line
D)  concentric circles
E)  duotoneF) C) and D)
G) B) and C) E

Question 2

To be effective, a print production group would NOT need to have a working knowledge of:

Accepted Answer

A)  quality requirements.
B)  a publication's mechanical specifications.
C)  budgetary considerations.
D)  production processes.
E)  management hierarchy.F) C) and E)
G) D) and E)

Question 3

One of the most crucial roles of the magazine production manager for an advertiser is:

Accepted Answer

A)  managing closing dates.
B)  basic mechanical production requirements.
C)  determining digital ad specs.
D)  achieving color reproduction that satisfies agencies and clients.
E)  changing closing dates to accommodate advertisers.F) C) and E)
G) A) and E)

Question 4

The main benefit of computer to plate is that it:

Accepted Answer

A)  allows for the immediate use of PDFs.
B)  lets artists use JPEG files.
C)  eliminates the need for film.
D)  reduces ink usage compared to off-set.
E)  does away with the need for specifications for publication.F) C) and E)
G) B) and C)

Question 5

Today, art directors and their artists can work from their computer to perform many productions steps they could not have previously performed.

Accepted Answer

A) True 
 B)False

Question 6

The conversion process that moves the original layout to the finished piece is the responsibility of the agency or advertiser and is called ________.

Accepted Answer

The answer of The conversion process that moves the original...

Question 7

Print production people need NOT be:

Accepted Answer

A)  graphic arts consultants.
B)  copywriters.
C)  production planners.
D)  production liaisons.
E)  knowledgeable technicians.F) B) and D)
G) B) and E)

Question 8

There is a direct correlation between the size of the print production group and an agency's billings.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following does NOT pertain to sheet-fed presses?

Accepted Answer

A)  feeds paper rapidly
B)  can be used in letterpress printing
C)  can be used in offset printing
D)  can be used in gravure printing
E)  Prints about 6,000 to 7,000 sheets per hour.F) A) and C)
G) A) and B)

Question 10

All of the following functions are the responsibility of a typical print production group in an agency EXCEPT:

Accepted Answer

A)  traffic.
B)  illustration buyers.
C)  typographers.
D)  print producers.
E)  printing buyers.F) B) and E)
G) A) and B)

Question 11

As the advertising person on an IMC project, you have been asked by the public relations department to recommend the printing process they should use for 600 T-shirts to commemorate your company's involvement in the National Day of Caring. You suggest that they go with:

Accepted Answer

A)  offset lithography printing.
B)  rotogravure.
C)  letterpress printing.
D)  screen printing.
E)  stencil-style printing.F) A) and B)
G) C) and E)

Question 12

________ printing is a photochemical process based on the principle that water will not mix with grease, and it can theoretically print anything that can photographed.

Accepted Answer

The answer of ________ printing is a photochemical process based...

Question 13

File compatibility is no longer an issue for most publishers.

Accepted Answer

A) True 
 B)False

Question 14

Technique in which artwork is photographed twice, the second time from a different angle so that the dots of the second plate fall between those of the first plat.

Accepted Answer

A)  high-resolution scanning
B)  line conversion
C)  CMYK printing
D)  duotone
E)  surprintF) B) and D)
G) C) and D)

Question 15

In this new age of desktop publishing, which of the following points should you consider very seriously?

Accepted Answer

A)  If you intend to use a font on more than one computer, you don't need a multi-license to use the type package.
B)  If you intend to use a font on more than one computer, you don't need a multi-license to use the type package
C)  Large blocks of reverse type are less difficult to read.
D)  Because there is little difference between screen and printer fonts, there's no need to keep careful records of them.
E)  Select delicate type when using reverses.F) A) and C)
G) D) and E) B

Question 16

Advertising concept, typesetting, and electronic color separations are the first three steps in which prepress printing method?

Accepted Answer

A)  digital
B)  globalized
C)  traditional
D)  screen
E)  wet screeningF) A) and D)
G) D) and E)

Question 17

Leading is vertical spacing between lines added to make a body of type more easily read.

Accepted Answer

A) True 
 B)False

Question 18

Despite its variations, such as italic, bold, condensed, and outline, a family of type retains its basic letterform and style characteristics.

Accepted Answer

A) True 
 B)False

Question 19

Which specialist in print production operations would coordinate all print production with the creative groups, traffic, and account management?

Accepted Answer

A)  print producer
B)  illustration buyer
C)  printing buyer
D)  typography expert
E)  schedule monitorF) A) and B)
G) C) and E) A

Question 20

Which of the following is a major printing process?

Accepted Answer

A)  letterbox
B)  rotogravure
C)  optical fiber matting
D)  onset lithography
E)  photogravureF) A) and E)
G) C) and D)

Exam 18: Print Production

Which of the following is NOT a pattern in line conversion?

Correct AnswerverifiedE

To be effective, a print production group would NOT need to have a working knowledge of:

Correct AnswerverifiedShow Answer

One of the most crucial roles of the magazine production manager for an advertiser is:

Correct AnswerverifiedShow Answer

The main benefit of computer to plate is that it:

Correct AnswerverifiedShow Answer

Today, art directors and their artists can work from their computer to perform many productions steps they could not have previously performed.

Correct AnswerverifiedShow Answer

The conversion process that moves the original layout to the finished piece is the responsibility of the agency or advertiser and is called ________.

Correct AnswerverifiedShow Answer

Print production people need NOT be:

Correct AnswerverifiedShow Answer

There is a direct correlation between the size of the print production group and an agency's billings.

Correct AnswerverifiedShow Answer

Which of the following does NOT pertain to sheet-fed presses?

Correct AnswerverifiedShow Answer

All of the following functions are the responsibility of a typical print production group in an agency EXCEPT:

Correct AnswerverifiedShow Answer

As the advertising person on an IMC project, you have been asked by the public relations department to recommend the printing process they should use for 600 T-shirts to commemorate your company's involvement in the National Day of Caring. You suggest that they go with:

Correct AnswerverifiedShow Answer

________ printing is a photochemical process based on the principle that water will not mix with grease, and it can theoretically print anything that can photographed.

Correct AnswerverifiedShow Answer

File compatibility is no longer an issue for most publishers.

Correct AnswerverifiedShow Answer

Technique in which artwork is photographed twice, the second time from a different angle so that the dots of the second plate fall between those of the first plat.

Correct AnswerverifiedShow Answer

In this new age of desktop publishing, which of the following points should you consider very seriously?

Correct AnswerverifiedB

Advertising concept, typesetting, and electronic color separations are the first three steps in which prepress printing method?

Correct AnswerverifiedShow Answer

Leading is vertical spacing between lines added to make a body of type more easily read.

Correct AnswerverifiedShow Answer

Despite its variations, such as italic, bold, condensed, and outline, a family of type retains its basic letterform and style characteristics.

Correct AnswerverifiedShow Answer

Which specialist in print production operations would coordinate all print production with the creative groups, traffic, and account management?

Correct AnswerverifiedA

Which of the following is a major printing process?

Correct AnswerverifiedShow Answer

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B

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A

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