Question 1

You are a consultant to John, who owns an online dog food company. You've recommended that John include his Google AdWords to some very specific placement types. In fact, you've told John that there are six different placement types he may choose from. Which of the following is NOT one of the six placement types included as part of the Google Content Network placement types?

Accepted Answer

A)   Commerce
B)   Audio
C)   Game
D)   VideoE) None of the above
F) A) and C)

Question 2

You are a Google AdWords consultant for several clients and you want to introduce them to advertising on YouTube. One of your clients is skeptical of advertising on YouTube and they would like to know several reasons why they should invest in YouTube. Which one of the following is a valid statement about YouTube that would appeal to your client?

Accepted Answer

A)   YouTube advertising costs less than Google AdWords.
B)   YouTube users watch close to 1 million videos per day.
C)   People perform so many searches on YouTube that it is the second largest search engine in the world.
D)   Google AdWords captures the history of what users have watched so advertisers can target to videos their audience prefers.E) B) and D)
F) All of the above

Exam 1: Google AdWords: Display Advertising

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Exam 1: Google AdWords: Display Advertising

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