Question 1

RFM stands for Recency, Frequency and Monetary value

Accepted Answer

A) True 
 B)False

Question 2

The percentage of active customers on a database is an example of

Accepted Answer

A)  Conversion rate KPI
B)  Hurdle rate KPI
C)  Business value KPI
D)  Brand favourability KPI
E)  Purchase intent KPIF) A) and C)
G) B) and C)

Question 3

Permission marketing refers to the process of achieving opt-in

Accepted Answer

A) True 
 B)False  False

Question 4

Trigger-based email types

Accepted Answer

A)  Welcome
B)  Newsletter
C)  Campaign for social media
D)  Abandoned based email
E)  ReactivationF) A) and B)
G) A) and C) A

Question 5

A plan defining the purpose, type and frequency of communications

Accepted Answer

A)  Contact strategy
B)  Content strategy
C)  SEO strategy
D)  IA strategy
E)  Consistency strategyF) B) and E)
G) C) and D) A

Exam 8: E-CRM

RFM stands for Recency, Frequency and Monetary value