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For most broadcast performers, the ability to speak to thousands of listeners or viewers yet make it appear that you are talking one-to-one is fairly easy to accomplish.

A) True
B) False

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To rip and read a script is good technique because it saves time, and time is an important element of most broadcast performances.

A) True
B) False

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The most sought-after delivery style in broadcasting is a sing-song tone because it is rhythmic and pleasing to listen to.

A) True
B) False

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False

Which technique is a broadcast announcer least likely to employ when stressing a key phrase in commercial copy?


A) slightly pause before and after the phrase
B) increase voice volume when speaking the phrase
C) lower voice volume when speaking the phrase
D) speed up when reading the phrase

E) None of the above
F) B) and C)

Correct Answer

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Which heritage reference could be used if it helped the understanding of a news story or script?


A) Canuck-an inhabitant of Canada
B) Polack-an inhabitant of Poland
C) Chicano-someone of Mexican descent
D) Scotch-an inhabitant of Scotland

E) A) and D)
F) None of the above

Correct Answer

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Which of the following is not really a characteristic of an amateurish announcer?


A) pausing before difficult words
B) adding verbal tics to one's speech
C) making a spoonerism
D) slurring words or phrases

E) A) and B)
F) A) and C)

Correct Answer

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Which general age reference is not normally used to describe those under 12 years of age?


A) juvenile
B) child
C) kid
D) boy or girl

E) A) and D)
F) A) and B)

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A

Which vocal element is described by the process of grouping words together to form an idea and then speaking that group smoothly when delivering broadcast copy?


A) inflection
B) phrasing
C) energy
D) loudness

E) A) and B)
F) All of the above

Correct Answer

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According to the copy marking system presented in this chapter, a two-headed arrow under a word means to __________.


A) vocally stretch out the word
B) raise the pitch of your voice as you say the word
C) read the word more quickly than the rest of the copy
D) read the word more slowly than the rest of the copy

E) All of the above
F) C) and D)

Correct Answer

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The expression ''dry as a bone'' is an example of a ________.


A) slang expression
B) redundant expression
C) malapropism
D) clich

E) A) and B)
F) C) and D)

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Bounce, whack and bling are all _______ expressions that an announcer may need to clarify for his or her audience.


A) slang
B) clich
C) redundancies
D) jargon

E) B) and D)
F) C) and D)

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In normal punctuation, an ellipsis (. . .) is used to indicate that words are missing from a sentence or quote; however, in broadcast copy, the triple periods are often used to indicate __________.


A) several words that are linked into one thought
B) vocal directions to the announcer
C) the end of a sentence so the announcer will lower inflection
D) a pause, usually longer than the pause indicated by a comma

E) None of the above
F) All of the above

Correct Answer

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According to the copy marking system presented in this chapter, a squiggly line under a phrase would mean ____________.


A) to vocally stretch out the expression
B) to raise the pitch of your voice as you read the expression
C) to read the phrase faster than the rest of the copy
D) to read the phrase slower than the rest of the copy

E) C) and D)
F) A) and B)

Correct Answer

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As a broadcast performer, which characteristic would be least helpful in building audience rapport?


A) being up-to-date/knowing what you're talking about
B) building trust with your audience
C) chatting with the public and signing autographs
D) loudness

E) B) and C)
F) A) and D)

Correct Answer

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The phrases ''completely encircle'' and ''true fact'' are examples of _________.


A) spoonerisms
B) redundant expressions
C) clich
D) jargon expressions

E) A) and B)
F) C) and D)

Correct Answer

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B

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