Question 1

________ power is NOT a source of channel power.

Accepted Answer

A)   Reward
B)   Referent
C)   Legitimate
D)   Consumer
E)   ExpertF) B) and E)
G) A) and B)

Question 2

To ensure that inventories of both raw materials and finished goods are sufficient to meet customer demand without undue delay, firms utilize sophisticated ________.

Accepted Answer

A)   just-in-time (JIT)  inventory control systems
B)   materials requirement planning (MRP)  systems
C)   exclusive dealings
D)   exclusive territorities
E)   multiverse inventoriesF) D) and E)
G) B) and C)

Question 3

With a push strategy, much of the intensive promotional activities take place from the manufacturer downward through the channel of distribution.

Accepted Answer

A) True 
 B)False

Question 4

An example of a contractual vertical marketing system is ________.

Accepted Answer

A)   e-tailing
B)   stocking
C)   wholesaling
D)   franchising
E)   retailingF) A) and B)
G) A) and C)

Question 5

________ power results from contracts such as franchise agreements or other formal agreements.

Accepted Answer

A)   Coercive
B)   Reward
C)   Expert
D)   Referent
E)   LegitimateF) B) and E)
G) C) and D)

Question 6

When the objective is to obtain maximum product exposure throughout the channel, a(n)  ________ strategy is designed to saturate every possible intermediary.

Accepted Answer

A)   selective distribution
B)   intensive distribution
C)   exclusive distribution
D)   partnership relationship management
E)   materials requirement planningF) A) and B)
G) A) and C)

Question 7

A part of ERP, ________, guides overall management of the inbound materials from suppliers to facilitate minimal production delays.

Accepted Answer

A)   materials requirement planning
B)   distributed marketing
C)   vertical marketing
D)   virtual network
E)   just-in-time inventory controlF) None of the above
G) A) and C)

Question 8

A value network perspective is a macro-level strategic approach that is being adopted by many firms in part because of the intense competition to cut ________ and maximize ________ every step of the way to market.

Accepted Answer

A)   costs; process efficiencies
B)   rewards; stock inventory
C)   employee benefits; cost control
D)   time inefficiencies; profits
E)   labor hours; performance incentivesF) B) and C)
G) None of the above

Question 9

Logistics is a function of channel intermediaries.

Accepted Answer

A) True 
 B)False

Question 10

The value chain portrays a mixture of primary and support activities utilized by an organization to design, produce, market, deliver, and support its products.

Accepted Answer

A) True 
 B)False

Question 11

Receiving and properly processing customer orders takes place before the product moves into the supply chain.

Accepted Answer

A) True 
 B)False  FALSE

Question 12

________ power involves an explicit or implicit threat that a channel captain will invoke negative consequences on a channel member if it does not comply with the leader's request or expectations.

Accepted Answer

A)   Coercive
B)   Reward
C)   Expert
D)   Referent
E)   LegitimateF) None of the above
G) D) and E)

Question 13

Unresolved channel conflict will never result in an uncooperative and inefficient channel; however, it may impact end-user consumers through inferior products, spotty inventory, and higher prices.

Accepted Answer

A) True 
 B)False

Question 14

Intermediaries engage in ________ when they accumulate products from several sources and then make those products available down the channel as a convenience for consumers.

Accepted Answer

A)   creating assortments
B)   reducing transactions
C)   transportation and storage functions
D)   facilitating functions
E)   disintermediationF) C) and D)
G) A) and B)

Question 15

A(n)  ________ vertical marketing system creates a powerful competitive advantage in the marketplace due to cost and process efficiencies realized when a channel is strictly controlled by one entity.

Accepted Answer

A)   distributive
B)   disintermediated
C)   corporate
D)   contractual
E)   administeredF) B) and C)
G) A) and E) C

Question 16

A(n)  ________ contains one or more intermediary levels.

Accepted Answer

A)   channel community
B)   network organization
C)   virtual organization
D)   direct channel
E)   indirect channelF) B) and E)
G) C) and E)

Question 17

Logistics and other processes are managed using sophisticated and integrated ________.

Accepted Answer

A)   partner relationships management strategies
B)   total quality management strategies
C)   enterprise resource planning systems
D)   vertical marketing systems
E)   integrated contractual systemsF) A) and C)
G) C) and D)

Question 18

Local Farmers of Tampa Bay sell their produce in the market every day. They band together to gain cost and operating economies of scale in the market for selling their produce. This is an example of a ________.

Accepted Answer

A)   retailer cooperative
B)   disintermediation
C)   pull strategy
D)   vertical integration
E)   customer communityF) B) and E)
G) B) and C) A

Question 19

________ implies that many of the promotional activities take place from the manufacturer downward through the channel of distribution.

Accepted Answer

A)   A selective distribution
B)   An exclusive distribution
C)   A push strategy
D)   A pull strategy
E)   An intensive distributionF) A) and B)
G) A) and C)

Question 20

A producer can always grant an intermediary an exclusive territory for sales purposes.

Accepted Answer

A) True 
 B)False

Exam 12: Manage Marketing Channels, Logistics, and Supply Chain

________ power is NOT a source of channel power.

Correct AnswerverifiedShow Answer

To ensure that inventories of both raw materials and finished goods are sufficient to meet customer demand without undue delay, firms utilize sophisticated ________.

Correct AnswerverifiedShow Answer

With a push strategy, much of the intensive promotional activities take place from the manufacturer downward through the channel of distribution.

Correct AnswerverifiedShow Answer

An example of a contractual vertical marketing system is ________.

Correct AnswerverifiedShow Answer

________ power results from contracts such as franchise agreements or other formal agreements.

Correct AnswerverifiedShow Answer

When the objective is to obtain maximum product exposure throughout the channel, a(n) ________ strategy is designed to saturate every possible intermediary.

Correct AnswerverifiedShow Answer

A part of ERP, ________, guides overall management of the inbound materials from suppliers to facilitate minimal production delays.

Correct AnswerverifiedShow Answer

A value network perspective is a macro-level strategic approach that is being adopted by many firms in part because of the intense competition to cut ________ and maximize ________ every step of the way to market.

Correct AnswerverifiedShow Answer

Logistics is a function of channel intermediaries.

Correct AnswerverifiedShow Answer

The value chain portrays a mixture of primary and support activities utilized by an organization to design, produce, market, deliver, and support its products.

Correct AnswerverifiedShow Answer

Receiving and properly processing customer orders takes place before the product moves into the supply chain.

Correct AnswerverifiedFALSE

________ power involves an explicit or implicit threat that a channel captain will invoke negative consequences on a channel member if it does not comply with the leader's request or expectations.

Correct AnswerverifiedShow Answer

Unresolved channel conflict will never result in an uncooperative and inefficient channel; however, it may impact end-user consumers through inferior products, spotty inventory, and higher prices.

Correct AnswerverifiedShow Answer

Intermediaries engage in ________ when they accumulate products from several sources and then make those products available down the channel as a convenience for consumers.

Correct AnswerverifiedShow Answer

A(n) ________ vertical marketing system creates a powerful competitive advantage in the marketplace due to cost and process efficiencies realized when a channel is strictly controlled by one entity.

Correct AnswerverifiedC

A(n) ________ contains one or more intermediary levels.

Correct AnswerverifiedShow Answer

Logistics and other processes are managed using sophisticated and integrated ________.

Correct AnswerverifiedShow Answer

Local Farmers of Tampa Bay sell their produce in the market every day. They band together to gain cost and operating economies of scale in the market for selling their produce. This is an example of a ________.

Correct AnswerverifiedA

________ implies that many of the promotional activities take place from the manufacturer downward through the channel of distribution.

Correct AnswerverifiedShow Answer

A producer can always grant an intermediary an exclusive territory for sales purposes.

Correct AnswerverifiedShow Answer

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A value network perspective is a macro-level strategic approach that is being adopted by many firms in part because of the intense competition to cut and maximize every step of the way to market.

Correct Answer
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FALSE

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C

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A

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