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If in the long run a firm makes zero profit, it should exit the industry.

A) True
B) False

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If total revenue exceeds fixed cost, a firm


A) should produce in the short run.
B) has covered its variable cost.
C) is making short-run profits.
D) may or may not produce in the short run, depending on whether total revenue covers variable cost.

E) C) and D)
F) B) and C)

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In August 2008, Ethan Nicholas developed the iShoot application for the apple iPhone 3G, and within five months had earned $800,000 from this program.By May 2009, Nicholas had dropped the price from $4.99 to $1.99 in an attempt to maintain sales.This example indicates that in a competitive market,


A) earning an economic profit in the long run is extremely easy.
B) earning an economic profit in the long run is extremely difficult.
C) it is impossible to earn an economic profit in either the short run or the long run.
D) economic profits are only earned in the long run.

E) C) and D)
F) A) and C)

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Which of the following is not true for a firm in perfect competition?


A) Profit equals total revenue minus total cost.
B) Price equals average revenue.
C) Average revenue is greater than marginal revenue.
D) Marginal revenue equals the change in total revenue from selling one more unit.

E) A) and B)
F) A) and C)

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A perfectly competitive firm's marginal revenue curve is downward sloping.

A) True
B) False

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Figure 10.5 Figure 10.5     Figure 10.5 shows cost and demand curves facing a typical firm in a constant-cost, perfectly competitive industry. -Refer to Figure 10.5.The firm's manager suggests that the firm's goal should be to maximize average profit.If the firm does this, what is the amount of profit that it will earn? A) $6,600 B) $6,750 C) $12,150 D) $36,000 Figure 10.5 shows cost and demand curves facing a typical firm in a constant-cost, perfectly competitive industry. -Refer to Figure 10.5.The firm's manager suggests that the firm's goal should be to maximize average profit.If the firm does this, what is the amount of profit that it will earn?


A) $6,600
B) $6,750
C) $12,150
D) $36,000

E) All of the above
F) A) and B)

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Figure 10.2 Figure 10.2    -Refer to Figure 10.2.Why is the total revenue curve a ray from the origin? A) because revenue increases at an increasing rate B) because revenue increases at a decreasing rate C) because the firm can sell its product at a constant price D) because the firm must lower its price to sell more -Refer to Figure 10.2.Why is the total revenue curve a ray from the origin?


A) because revenue increases at an increasing rate
B) because revenue increases at a decreasing rate
C) because the firm can sell its product at a constant price
D) because the firm must lower its price to sell more

E) C) and D)
F) None of the above

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Figure 10.6 Figure 10.6     Figure 10.6 shows cost and demand curves facing a profit-maximizing, perfectly competitive firm. -Refer to Figure 10.6.At price P₁, the firm would A) lose an amount equal to its fixed cost. B) lose an amount more than fixed cost. C) lose an amount less than fixed cost. D) break even. Figure 10.6 shows cost and demand curves facing a profit-maximizing, perfectly competitive firm. -Refer to Figure 10.6.At price P₁, the firm would


A) lose an amount equal to its fixed cost.
B) lose an amount more than fixed cost.
C) lose an amount less than fixed cost.
D) break even.

E) A) and C)
F) C) and D)

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A perfectly competitive firm earns a profit when price is


A) equal to minimum average total cost.
B) above minimum average total cost.
C) equal to minimum average variable cost.
D) equal to minimum average fixed cost.

E) B) and D)
F) All of the above

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Figure 10.1 Figure 10.1    -Refer to Figure 10.1.If the firm is producing 700 units, A) it is making a profit. B)  it is making a loss. C) it should cut back its output to maximize profit. D) it should increase its output to maximize profit. -Refer to Figure 10.1.If the firm is producing 700 units,


A) it is making a profit.
B) it is making a loss.
C) it should cut back its output to maximize profit.
D) it should increase its output to maximize profit.

E) B) and C)
F) All of the above

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In a graph with output on the horizontal axis and total revenue on the vertical axis, what is the shape of the total revenue curve for a perfectly competitive seller?


A) U-shaped
B) inverted U-shaped
C) a horizontal line
D) a ray from the origin

E) None of the above
F) B) and C)

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In the short run, if a firm shuts down its maximum loss equals the amount of its fixed cost.

A) True
B) False

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The market demand curve for a perfectly competitive industry is the horizontal summation of each individual firm's demand curve.

A) True
B) False

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Which of the following is not a characteristic of a monopolistically competitive market structure?


A) There is a large number of independently acting small sellers.
B) All sellers sell products that are differentiated.
C) There are low barriers to entry of new firms.
D) Each firm must react to actions of other firms.

E) A) and D)
F) A) and C)

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If a perfectly competitive firm's price is above its average total cost, the firm


A) is earning a profit.
B) should shut down.
C) is incurring a loss.
D) is breaking even.

E) None of the above
F) B) and D)

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Figure 10.6 Figure 10.6     Figure 10.6 shows cost and demand curves facing a profit-maximizing, perfectly competitive firm. -Refer to Figure 10.6.At price Pā‚„, the firm would A) lose an amount equal to its fixed cost. B) make a profit. C) lose an amount less than fixed cost. D) make a normal profit. Figure 10.6 shows cost and demand curves facing a profit-maximizing, perfectly competitive firm. -Refer to Figure 10.6.At price Pā‚„, the firm would


A) lose an amount equal to its fixed cost.
B) make a profit.
C) lose an amount less than fixed cost.
D) make a normal profit.

E) A) and B)
F) A) and C)

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Figure 10.9 Figure 10.9    -Refer to Figure 10.9.Suppose the prevailing price is P₁ and the firm is currently producing its loss-minimizing quantity.In the long-run equilibrium, A) there will be fewer firms in the industry and total industry output decreases. B) there will be more firms in the industry and total industry output increases. C) there will be fewer firms in the industry but total industry output increases. D) there will be more firms in the industry and total industry output remains constant. -Refer to Figure 10.9.Suppose the prevailing price is P₁ and the firm is currently producing its loss-minimizing quantity.In the long-run equilibrium,


A) there will be fewer firms in the industry and total industry output decreases.
B) there will be more firms in the industry and total industry output increases.
C) there will be fewer firms in the industry but total industry output increases.
D) there will be more firms in the industry and total industry output remains constant.

E) A) and D)
F) A) and C)

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Figure 10.6 Figure 10.6     Figure 10.6 shows cost and demand curves facing a profit-maximizing, perfectly competitive firm. -Refer to Figure 10.6.Identify the firm's short-run supply curve. A) the marginal cost curve B) the marginal cost curve from a and above C) the marginal cost curve from b and above D) the marginal cost curve from d and above Figure 10.6 shows cost and demand curves facing a profit-maximizing, perfectly competitive firm. -Refer to Figure 10.6.Identify the firm's short-run supply curve.


A) the marginal cost curve
B) the marginal cost curve from a and above
C) the marginal cost curve from b and above
D) the marginal cost curve from d and above

E) None of the above
F) A) and B)

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If, for a given output level, a perfectly competitive firm's price is less than its average variable cost, the firm


A) is earning a profit.
B) should shut down.
C) should increase output.
D) should increase price.

E) B) and D)
F) B) and C)

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If total variable cost exceeds total revenue at all output levels, a perfectly competitive firm


A) should produce in the short run.
B) is making short-run profits.
C) should shut down in the short run.
D) has covered its fixed cost.

E) B) and D)
F) A) and D)

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