FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 8: Social Entertainment

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 21

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following visually incorporates the brand into the scenery and are the most common form of product placement?

A) Screen placement.
B) Script placement.
C) Narrative placement.
D) Brand placement.
E) None of these.

F) C) and D)
G) C) and E)

Correct Answer

verified

Show Answer

Question 22

Multiple Choice

Review LaterAdd Note

Review Later

How is social publishing most akin to traditional media?

A) Anyone can publish content in online channels.
B) News organizations can publish content in online channels.
C) Individuals can publish content in online channels.
D) Brands can publish content in online channels.
E) All of these.

F) A) and D)
G) C) and D)

Correct Answer

verified

Show Answer

Question 23

Multiple Choice

Review LaterAdd Note

Which of the following best defines a platform?

Which of the following is considered to be in the realm of social music?

Which of the following terms refers to a multiplayer,competitive,goal-oriented activity with defined rules of engagement and online connectivity enabling conversation among a community?

What is a game that delivers a branded message?

Which one of the following is not a key characteristic of games?

Which subset of content marketing seeks to capture and retain attention for a prolonged period of time by entertaining the audience?

What type of game has the player adopt the identity of a character with the goal of completing some mission often tied to the milieu of fantasy?

Marketers can choose from among four general methods for around and in-game advertising.Which type of ad launches a branded mini-game within a game?

Chipotle developed a mobile social game called Scarecrow that allowed players who achieved average to high marks in the game to earn coupons that could be redeemed at Chipotle locations.This is an example of which of the following?

Which of the following completes the sentence,'Play as ______ provides for fun and goals are relaxing rather than challenging.'?

What are the content marketing aspects of social entertainment focused on?

In the movie I Am Sam,Starbucks plays a prominent role as the employer of the lead character throughout the film.This is an example of which of the following?

Which of the following terms best completes the sentence,'In-game ads are often connected to ______,which are perceived as a form of currency among game players.'?

Coca-Cola's Placelists campaign provides a good example of how marketers are using which of the following to share brand messaging?

Although an ARG benefits from a sponsor's deep pockets,many of the games do not identify who is behind the effort.Instead,players play until the mystery is solved (or the sponsorship is inadvertently discovered and leaked to the community) and the brand sponsor is revealed.What type of ARG does this describe?

Marketers can choose from among four general methods for around and in-game advertising.Which type of ads are variable and change based on specified criteria?

In the Japanese version of Metal Gear Solid,Peace Walker,the character,could drink Mountain Dew,eat Doritos,and spray himself with Axe to recover or develop additional strength for game play.This is an example of which of the following?

Which form of entertainment gives brands the ability to use the social entertainment zone without the expenses of paid media space or content production?