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There are two distinctly different types of franchise systems:


A) product trademark franchise, business arrangement franchise
B) product plus franchise, business format franchise
C) business design franchise, product improvement franchise
D) product extension franchise, business design franchise
E) product trademark franchise, business format franchise

F) A) and D)
G) C) and E)

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Which of the following companies would not be suitable for franchising?


A) College Nannies & Tutors
B) Smoothie King
C) McDonald's
D) H&R Block
E) Lowe's

F) B) and C)
G) B) and E)

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In the majority of cases, a franchisee pays a royalty based on a percentage of weekly or monthly net income.

A) True
B) False

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What are the primary advantages and disadvantages to establishing a franchise system (from the franchisor's point of view)?

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There are two primary advantages to fran...

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Which of the following is not a disadvantage of buying a franchise?


A) cost of the franchise
B) duration and nature of the commitment
C) restrictions on creativity
D) availability of financing
E) potential for failure

F) A) and D)
G) B) and C)

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According to our textbook, which of the following is not a quality to look for in prospective franchisees?


A) individual, rather than team-oriented
B) ability to follow instructions
C) experience in the industry in which the franchisee operates
D) ability to operate with minimal supervision
E) adequate financial resources and a good credit history

F) A) and B)
G) A) and C)

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Which of the following was not identified in the textbook as one of the disadvantages of franchising a business?


A) loss of control
B) friction with franchisees
C) franchisee motivation
D) differences in required business skills
E) legal expenses

F) B) and E)
G) A) and B)

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The statute that regulates franchising at the federal level is:


A) Federal Trade Commission Rule 436
B) Congressional Statute 399
C) SEC Statute 23
D) Congressional Amendment 442
E) SEC Fairness in Franchising Act

F) B) and D)
G) B) and C)

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Franchisors are required by law to disclose all their costs in a document called the Franchise Disclosure Document.

A) True
B) False

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According to the textbook, in 2005 nearly ________ individual franchise outlets were operating in the United States.


A) 590,000
B) 765,000
C) 910,000
D) 1.2 million
E) 2.0 million

F) D) and E)
G) B) and E)

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To avoid making a hasty judgment, a franchisee may not purchase a franchise for ________ from the time the Franchise Disclosure Document is received.


A) one day
B) three days
C) 10 days
D) 14 days
E) 30 days

F) A) and E)
G) D) and E)

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According to the textbook, which of the following is not a cost that is typically associated with buying a franchise?


A) intellectual capital fees
B) capital requirements
C) continuing royalty payment
D) advertising fees
E) initial franchise fee

F) B) and E)
G) D) and E)

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According to the textbook, a franchisee's weekly or monthly royalty fees are typically around ________ of gross income.


A) 1%
B) 3%
C) 5%
D) 7%
E) 9%

F) None of the above
G) C) and E)

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There are two primary advantages to buying a franchise over other forms of business ownership. First, franchising provides an entrepreneur the ability to own a business using tested and refined business methods, and second:


A) franchising is almost a sure way of making a profit
B) a franchise agreement is typically easy to exit if expectations aren't met
C) franchisors typically encourage creativity on the part of franchisees
D) the franchisor typically provides training, technical expertise, and other forms of support
E) franchise organizations are consistently more profitable than non- franchise organizations in the same industry

F) B) and D)
G) A) and D)

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International opportunities for franchising are becoming:


A) less prevalent
B) neither more nor less prevalent
C) more prevalent for product and trademark franchise systems and less prevalent for business format franchise systems
D) more prevalent
E) less prevalent for product and trademark franchise systems and more prevalent for business format franchise systems

F) A) and D)
G) B) and D)

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Which of the following statement is not correct regarding the costs associated with purchasing a franchise?


A) The franchisee typically pays a royalty based on a percentage of weekly or monthly net income.
B) Capital costs vary by franchisor, but may include the cost of buying land and building a building.
C) Additional fees may be charged for activities such as training staff, providing management expertise when needed, and providing computer assistance.
D) Franchisees are often required to pay into a national or regional advertising fund.
E) The initial franchise fee varies, depending on the franchisor.

F) A) and C)
G) B) and E)

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Business format franchises typically allow franchisees substantial flexibility in how they run their individual franchise units.

A) True
B) False

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An area franchise agreement allows a franchisee to own and operate a specific number of outlets in a particular geographic area.

A) True
B) False

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________ is a form of business ownership in which a firm that already has a successful product or service licenses its trademark and method of doing business to other business in exchange for an initial franchise fee and an ongoing royalty.


A) Licensing
B) Joint Venturing
C) Contracting
D) Subcontracting
E) Franchising

F) All of the above
G) B) and D)

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The document that consummates the sale of a franchise is called the:


A) Franchise Disclosure Document
B) franchise agreement
C) license agreement
D) Uniform Franchise Licensing Code
E) franchise circular

F) A) and C)
G) A) and E)

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