Question 1

It is best to avoid using subjunctive verbs and explicit disclaimers while writing to superiors.

Accepted Answer

A) True 
 B)False

Question 2

Students who are native speakers of Korean,may judge direct statements to be least effective in contrast to native speakers of American English.This is an example of different native cultures.

Accepted Answer

A) True 
 B)False

Question 3

When should a persuasive direct request be used?

Accepted Answer

This kind of request should be used when...

Question 4

It is important to name an objection if the objection is false and based on misinformation.

Accepted Answer

A) True 
 B)False

Question 5

_____ of a message provides the logical and emotional links that move an audience from their first flicker of interest to the action that is wanted.

Accepted Answer

A)   History
B)   Recommendations
C)   Illustrations
D)   Executive Summary
E)   BodyF) C) and D)
G) A) and E)

Question 6

Major requests that require great effort or changes in values,culture,or lifestyles should ideally be made in e-mail messages.

Accepted Answer

A) True 
 B)False  False

Question 7

How can one develop a common ground in persuasive messages?

Accepted Answer

To find a common ground,one should analy...

Question 8

How should emotional appeal in fund-raising messages be used?

Accepted Answer

A)   Using a mild appeal to convince people and avoid offending them
B)   Creating emotional appeal by a generic group instead of specifics
C)   Using sensory details to help people connect to a cause
D)   Using a long-winded style because it evokes interest in a reader
E)   Using wordiness which is crucial in making a document appealingF) All of the above
G) B) and E)

Question 9

What is the importance of emotional appeal in a message?

Accepted Answer

Stories and psychological description ar...

Question 10

Which of the following is a secondary purpose of a persuasive message?

Accepted Answer

A)   To help an audience make a decision
B)   To make an audience change or alter beliefs
C)   To build a good image of the communicator
D)   To aid a reader to undertake action
E)   To establish further communication on the same issueF) A) and B)
G) B) and D) C

Question 11

Lisa Edwards is an advertising executive and needs to give a presentation on launching a line of spring clothing.She knows that her presentation needs to present important statistics and figures to support her arguments.However,she intends to convince her audience primarily by using emotional appeal.Which of the following sentences can help her in connecting with the audience through emotional appeal?

Accepted Answer

A)   "We will save 20 percent labor costs if we launch our line by mid-September."
B)   "We have a total of 20 years of experience in advertising in the country."
C)   "We will use eco-friendly raw materials to help conserve the environment."
D)   "We have an experience of working with companies like Campbell and Co."
E)   "We strive to achieve a profit of $85,000 from our spring line of clothing."F) C) and D)
G) B) and E)

Question 12

What kind of an opener to a message is the following? "Anything the mind can conceive and believe,it can achieve." - Napoleon Hill

Accepted Answer

A)   Startling statement
B)   Anecdote
C)   Narration
D)   Quotation
E)   QuestionF) A) and B)
G) A) and C)

Question 13

Patricia Perez works for an environmental organization in Brussels and recently submitted a report on ways to curb climate change to her manager.However,her report stated that the only way to curb climate change is reducing consumption.Her manager gave her feedback on the report saying,"There are several ways to tackle climate change including switching to renewable energy.The report does not indicate that an extensive research has been done on the issue." Which of the following logical fallacies is Perez's report subject to?

Accepted Answer

A)   False cause
B)   Weak analogy
C)   Appeal to authority
D)   Appeal to popularity
E)   False dichotomyF) None of the above
G) A) and B)

Question 14

When one faces a major objection from an audience,it is good to try finding a win-win solution because people will be much more readily persuaded if they see benefits for themselves.

Accepted Answer

A) True 
 B)False  True

Question 15

While choosing a persuasive strategy for a message,one needs to avoid considering the audience and needs to focus solely on content and language.

Accepted Answer

A) True 
 B)False

Question 16

Common errors which weaken arguments in a message are known as logical fallacies.

Accepted Answer

A) True 
 B)False

Question 17

The most appropriate situation for a direct request pattern to be used is when:

Accepted Answer

A)   an audience tends to agree easily to a request.
B)   an audience's overall reaction is negative.
C)   an audience has major doubts about an issue.
D)   an audience demonstrates a closed body language.
E)   a task is difficult for an audience to undertake.F) A) and E)
G) A) and D)

Question 18

List out some important questions that one needs to ask before choosing a persuasive strategy for a message.

Accepted Answer

Some important questions that one needs ...

Question 19

One can build credibility by being factual,specific,and reliable.

Accepted Answer

A) True 
 B)False

Question 20

Angela Howard who works for Global Aid,a relief non-profit organization,is writing a letter to raise funds from their supporters for the Campaign on Climate Change.In the body of the message,she writes,"According to the Stanley Climate Reports,climate change will leave a billion people homeless by 2012." Which of the following does this statement in the body of message prove?

Accepted Answer

A)   The problem of climate change can be solved.
B)   The problem of climate change deserves attention.
C)   Global Aid organization can resolve the issue.
D)   Global Aid will use funds wisely for the campaign.
E)   The issue of climate change is too critical to be solved.F) All of the above
G) A) and B)

Exam 11: Crafting Persuasive Messages

It is best to avoid using subjunctive verbs and explicit disclaimers while writing to superiors.

Correct Answer
verified

Students who are native speakers of Korean,may judge direct statements to be least effective in contrast to native speakers of American English.This is an example of different native cultures.

Correct Answer
verified

When should a persuasive direct request be used?

Correct Answer
verified
This kind of request should be used when...
View Answer

It is important to name an objection if the objection is false and based on misinformation.

Correct Answer
verified

_____ of a message provides the logical and emotional links that move an audience from their first flicker of interest to the action that is wanted.

Correct Answer
verified

Major requests that require great effort or changes in values,culture,or lifestyles should ideally be made in e-mail messages.

Correct Answer
verified
False

How can one develop a common ground in persuasive messages?

Correct Answer
verified
To find a common ground,one should analy...
View Answer

How should emotional appeal in fund-raising messages be used?

Correct Answer
verified

What is the importance of emotional appeal in a message?

Correct Answer
verified
Stories and psychological description ar...
View Answer

Which of the following is a secondary purpose of a persuasive message?

Correct Answer
verified
C

Correct Answer
verified

What kind of an opener to a message is the following? "Anything the mind can conceive and believe,it can achieve." - Napoleon Hill

Correct Answer
verified

Correct Answer
verified

When one faces a major objection from an audience,it is good to try finding a win-win solution because people will be much more readily persuaded if they see benefits for themselves.

Correct Answer
verified
True

While choosing a persuasive strategy for a message,one needs to avoid considering the audience and needs to focus solely on content and language.

Correct Answer
verified

Common errors which weaken arguments in a message are known as logical fallacies.

Correct Answer
verified

The most appropriate situation for a direct request pattern to be used is when:

Correct Answer
verified

List out some important questions that one needs to ask before choosing a persuasive strategy for a message.

Correct Answer
verified
Some important questions that one needs ...
View Answer

One can build credibility by being factual,specific,and reliable.

Correct Answer
verified

Correct Answer
verified

Exam 11: Crafting Persuasive Messages

It is best to avoid using subjunctive verbs and explicit disclaimers while writing to superiors.

Correct AnswerverifiedShow Answer

Students who are native speakers of Korean,may judge direct statements to be least effective in contrast to native speakers of American English.This is an example of different native cultures.

Correct AnswerverifiedShow Answer

When should a persuasive direct request be used?

Correct AnswerverifiedThis kind of request should be used when...View AnswerShow Answer

It is important to name an objection if the objection is false and based on misinformation.

Correct AnswerverifiedShow Answer

_____ of a message provides the logical and emotional links that move an audience from their first flicker of interest to the action that is wanted.

Correct AnswerverifiedShow Answer

Major requests that require great effort or changes in values,culture,or lifestyles should ideally be made in e-mail messages.

Correct AnswerverifiedFalse

How can one develop a common ground in persuasive messages?

Correct AnswerverifiedTo find a common ground,one should analy...View AnswerShow Answer

How should emotional appeal in fund-raising messages be used?

Correct AnswerverifiedShow Answer

What is the importance of emotional appeal in a message?

Correct AnswerverifiedStories and psychological description ar...View AnswerShow Answer

Which of the following is a secondary purpose of a persuasive message?

Correct AnswerverifiedC

Correct AnswerverifiedShow Answer

What kind of an opener to a message is the following? "Anything the mind can conceive and believe,it can achieve." - Napoleon Hill

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

When one faces a major objection from an audience,it is good to try finding a win-win solution because people will be much more readily persuaded if they see benefits for themselves.

Correct AnswerverifiedTrue

While choosing a persuasive strategy for a message,one needs to avoid considering the audience and needs to focus solely on content and language.

Correct AnswerverifiedShow Answer

Common errors which weaken arguments in a message are known as logical fallacies.

Correct AnswerverifiedShow Answer

The most appropriate situation for a direct request pattern to be used is when:

Correct AnswerverifiedShow Answer

List out some important questions that one needs to ask before choosing a persuasive strategy for a message.

Correct AnswerverifiedSome important questions that one needs ...View AnswerShow Answer

One can build credibility by being factual,specific,and reliable.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
This kind of request should be used when...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
False

Correct Answer
verified
To find a common ground,one should analy...
View Answer

Correct Answer
verified

Correct Answer
verified
Stories and psychological description ar...
View Answer

Correct Answer
verified
C

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
True

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Some important questions that one needs ...
View Answer

Correct Answer
verified

Correct Answer
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