Question 1

Transportation by truck is extremely economical.

Accepted Answer

A) True 
 B)False

Question 2

_____ is responsible for moving goods and services from producers to buyers.

Accepted Answer

A)   Production
B)   Distribution
C)   Marketing
D)   LogisticsE) None of the above
F) A) and B)

Question 3

Some products can be highly profitable during the later stages of their life cycle because the initial development costs have already been recovered.

Accepted Answer

A) True 
 B)False

Question 4

MATCHING
Complete the following using the terms listed.
-_____ is the ultimate degree of brand loyalty, in which the consumer will look for it at another outlet, special-order it from a dealer, order by mail, or search the Internet.

Accepted Answer

A)  marketing intermediary
B)  Test marketing
C)  Brand insistence
D)  Product life cycle
E)  brand namesF) wholesalerG) family brandH) Brand awarenessI) Convenience productsJ) product lineK) wheel of retailingL) logisticsM) I) and J)
N) A) and F)

Question 5

Consumer products are usually classified as _____.

Accepted Answer

A)   capital items, convenience items, and specialty products
B)   convenience products, shopping products, and specialty products
C)   convenience products and expense items
D)   expense items and capital itemsE) B) and C)
F) A) and D)

Question 6

MATCHING
Complete the following using the terms listed.
-_____ means the product is the first one that comes to mind when a product category is mentioned.

Accepted Answer

A)  marketing intermediary
B)  Test marketing
C)  Brand insistence
D)  Product life cycle
E)  brand namesF) wholesalerG) family brandH) Brand awarenessI) Convenience productsJ) product lineK) wheel of retailingL) logisticsM) B) and F)
N) H) and J)

Question 7

Where does the supply chain end?

Accepted Answer

A)   Producer
B)   Wholesaler
C)   Customer
D)   Physical distribution systemE) A) and B)
F) B) and C)

Question 8

Peapod is an online grocery service that saves customers' time by selecting, packing, and delivering groceries to customers. Peapod is utilizing a _____ retail strategy.

Accepted Answer

A)   pricing
B)   promotional
C)   customer service
D)   productE) All of the above
F) C) and D)

Question 9

The new-product development stage that deals with the elimination of ideas that do not mesh with overall company objectives is _____.

Accepted Answer

A)   screening
B)   commercialization
C)   testing
D)   product developmentE) A) and B)
F) A) and C)

Question 10

Where does the supply chain begin?

Accepted Answer

A)   Creation of the good or service
B)   Delivery of the good or service to a marketing intermediary
C)   Producer
D)   Delivery of raw materialsE) A) and C)
F) A) and B)

Question 11

Exclusive distribution is well suited for _____.

Accepted Answer

A)   luxury automobiles
B)   low-priced convenience goods
C)   products sold at superstores
D)   franchised specialty goodsE) None of the above
F) A) and B)

Question 12

Which of the following is a benefit of family branding?

Accepted Answer

A)   Each product within the line is given a different name.
B)   It builds competition within the firm.
C)   Each brand markets to a unique target market.
D)   When a new product is introduced, consumers and retailers recognize the brand name.E) C) and D)
F) A) and B)

Question 13

Loop Inc., an international pizza restaurant chain, is the first company that is thought of by most people when the product category of pizzas is mentioned. This instance illustrates Loop's _____.

Accepted Answer

A)   brand awareness
B)   concept testing
C)   brand insistence
D)   test marketingE) A) and B)
F) A) and D)

Question 14

Elaine's job is to coordinate the flow of raw materials from suppliers to her company's various production facilities. Which of the following best describes what Elaine does?

Accepted Answer

A)   Logistics
B)   Inventory management
C)   Supply chain
D)   Physical distributionE) None of the above
F) A) and D)

Question 15

Stores like Costco which sell to members only are an example of a _____.

Accepted Answer

A)   warehouse club
B)   discount store
C)   supercenter
D)   factory outletE) A) and B)
F) C) and D)

Question 16

Cooper Inc. has been involved in intensive price competition with one of its products. Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item. This product has reached the _____ stage of the product life cycle.

Accepted Answer

A)   growth
B)   introductory
C)   maturity
D)   declineE) All of the above
F) B) and C)

Question 17

Dole Food Company uses a(n)  _____ brand to market the company's entire line of food products, including canned fruits, and packaged salads.

Accepted Answer

A)   family
B)   private
C)   individual
D)   distributionE) A) and D)
F) None of the above

Question 18

A brand that has been given legal protection is known as a _____.

Accepted Answer

A)   patent
B)   copyright
C)   trademark
D)   royaltyE) B) and C)
F) All of the above

Question 19

Julie stops at the grocery store to purchase detergent. Tide is her favorite brand, but if another detergent is less expensive, she buys it. This is an example of _____.

Accepted Answer

A)   brand recognition
B)   brand preference
C)   brand awareness
D)   brand insistenceE) A) and B)
F) All of the above

Question 20

A company's product mix refers to the same thing as a company's product line.

Accepted Answer

A) True 
 B)False

Exam 12: Product and Distribution Strategies

Exclusive distribution is well suited for _____.

Correct AnswerverifiedShow Answer

MATCHING Complete the following using the terms listed. -_____ means the product is the first one that comes to mind when a product category is mentioned.

Correct AnswerverifiedShow Answer

Loop Inc., an international pizza restaurant chain, is the first company that is thought of by most people when the product category of pizzas is mentioned. This instance illustrates Loop's _____.

Correct AnswerverifiedShow Answer

Consumer products are usually classified as _____.

Correct AnswerverifiedShow Answer

Stores like Costco which sell to members only are an example of a _____.

Correct AnswerverifiedShow Answer

Elaine's job is to coordinate the flow of raw materials from suppliers to her company's various production facilities. Which of the following best describes what Elaine does?

Correct AnswerverifiedShow Answer

Where does the supply chain begin?

Correct AnswerverifiedShow Answer

MATCHING Complete the following using the terms listed. -_____ is the ultimate degree of brand loyalty, in which the consumer will look for it at another outlet, special-order it from a dealer, order by mail, or search the Internet.

Correct AnswerverifiedShow Answer

Peapod is an online grocery service that saves customers' time by selecting, packing, and delivering groceries to customers. Peapod is utilizing a _____ retail strategy.

Correct AnswerverifiedShow Answer

A company's product mix refers to the same thing as a company's product line.

Correct AnswerverifiedShow Answer

_____ is responsible for moving goods and services from producers to buyers.

Correct AnswerverifiedShow Answer

Which of the following is a benefit of family branding?

Correct AnswerverifiedShow Answer

Some products can be highly profitable during the later stages of their life cycle because the initial development costs have already been recovered.

Correct AnswerverifiedShow Answer

Where does the supply chain end?

Correct AnswerverifiedShow Answer

A brand that has been given legal protection is known as a _____.

Correct AnswerverifiedShow Answer

Julie stops at the grocery store to purchase detergent. Tide is her favorite brand, but if another detergent is less expensive, she buys it. This is an example of _____.

Correct AnswerverifiedShow Answer

Dole Food Company uses a(n) _____ brand to market the company's entire line of food products, including canned fruits, and packaged salads.

Correct AnswerverifiedShow Answer

Cooper Inc. has been involved in intensive price competition with one of its products. Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item. This product has reached the _____ stage of the product life cycle.

Correct AnswerverifiedShow Answer

The new-product development stage that deals with the elimination of ideas that do not mesh with overall company objectives is _____.

Correct AnswerverifiedShow Answer

Transportation by truck is extremely economical.

Correct AnswerverifiedShow Answer

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